Creative Brief - Case Study Example The target market is the city of Zurich in Switzerland and the specific target group is the youths and adolescents who form a large part of the cityâ€™s entire population. The city has a total of about half a million of which a half is made up of the youthful population. The youths in the city are known to be taking part in several sporting activities which requires a lot of energy boost. The drink which is attributed to increase in performance in sporting events is expected to increase its sales in the city which is full of energy demanding activities. The fact that it exist in large varieties makes it more appealing to the younger generation who are keen on variety and specialized products. The city is attracts large number of tourists who come for leisure and recreation activities hence a huge demand for energy drinks which will be met by Redbull. The city is closely located to the headquarters of the product which is located in Vienna. The proximity will help increase pace at which the product is supplied hence meeting the expected huge demand of the product. The city has a large number of immigrants and tourist who will be in a better position to market the product in their respective countries hence increasing the market base for the product as well as expanding the market globally. The city has a large number of international hotels and other retail outlets that will allow quick distribution of the product thus increasing its accessibility to the larger population. Another key factor that makes the target market the best is the high level of information among the youths in the city. They are very much aware of the role that caffeine which is contained in the drink does for their bodies and the right level of the product that they need to consume. As result they are able to contain all the effects and reactions that take place in their bodies as
Pathophysiology - Essay Example
In such a case Flovent 110 and Severent is prescribed. Flovent is administered in three doses for the low dose 44ug, medium dose 110ug and high dose 220 ug. The Severent is in the form of MDI, which offers 25ug/puff and also in the form of DPI, which gives 50g/blister (p. 555). Flovent is not an immediate cure therefore one should never increase the dose either stop using the drug. I agree that the patient education is necessary because Flovent is administered orally, and one should shake the container before use. The patient is supposed to breathe deeply and then exhale. As the patient is inhaling one is supposed to put the lips around the mouthpiece and push the container. The patient is supposed to rinse the mouth with water and avoid spraying the drug into the eyes (Pocket Books & Thompson, 2007). In asthma patient, the peak flow meter is important to help know when an attack is about to occur (Levy, Hilton & Barnes, 2000).
I agree Stacey Kneeland that controllers assist in managing inflammation and swelling of the airways and prevent them from being delicate to asthma provocative (Graham & â€ŽKurtis, 2010). Inhaled corticosteroids are safe and well condoned when used in the right dose. The two commonly used inhalers are budesonide and fluticasone. Side effects may include nosebleeds, sore throats, hoarseness, mouth infection, dry mouth and nose, bad taste in the mouth and nausea. Moreover, patient education is imperative because they are supposed to rinse their mouths and spit after inhalation when using inhaled corticosteroids. The patient is supposed to know how to interpret the peak flow meter reading to prepare for the next attack (Graham & â€ŽKurtis, 2010). I agree that Pulmicort is an anti-inflammatory steroid drug prescribed for children aged between 12 months to eight years and is inhaled on a daily basis. I agree that the peak flow meter is used to measure peak expiratory flow to determine the air flows
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